ROLE
Creative Direction
Art Direction
Idea & Concept
Logo Design
ADP
Pace of Play
Sports fans have gotten used to change.
New rules. New formats. New leagues. Sometimes it feels like the game changes faster than the leaderboard.
The world of work is no different.
To bring ADP's The Next Anything platform to life, we leaned into one of golf's most talked-about topics: pace of play. Featuring Team ADP ambassadors Max Homa, Danielle Kang, Sam Burns, and Céline Boutier–alongside NBC Golf broadcasters Cara Banks and Damon Hack–the spot imagines a world where change shows up on the course in unexpected ways, forcing even the best players in the game to adapt on the fly.
By using the ever-evolving landscape of professional sports as a backdrop, Pace of Play delivered a simple message with a playful twist: whether you're running a business or chasing a championship, success often comes down to how well you handle what's next.
Because on and off the course, anything can change the world of work.