Delta
Home & Away

ROLE

Creative Direction
Art Direction
Idea & Concept

Few people travel more than professional athletes.

And few airlines take athletes and fans to more places than Delta.

So we asked a simple question: what if Delta could help fans experience the cities they live in and travel to through the eyes of their favorite players?

Most travel guides and top-ten lists are filled with paid promotions and buzzy hot spots, often overlooking the locally owned businesses that truly define neighborhoods and cities. For sports fans, authenticity matters. So we turned to the people who know these places best—athletes who live there, play there, and travel there year after year.

The result was an athlete-driven travel guide featuring their favorite restaurants, shops, and hidden gems. A platform that gave fans a new way to explore and travel, while supporting diverse, local businesses—and reinforcing Delta’s commitment to helping communities, and travelers, Keep Climbing.

Medium
Digital/Mobile

Category
Websites/Microsites

We took to the skies and shot original photography and social-first cinematography across the country.

14  

WORLD-CLASS ATHLETES

100+

SMALL BUSINESSES FEATURED

20M+

VIDEO VIEWS

UNFORGETTABLE
JOURNEY

1

launch site

WORLD CLASS ATHLETES ARE WORLD CLASS TRAVELERS

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WORLD CLASS ATHLETES ARE WORLD CLASS TRAVELERS /