Lee Westwood and Louis Oosthuizen as your business ambassadors? Now that’s a “gimmie.”

After COVID-19, small businesses needed a win. UPS gave them one—free advertising from two of golf’s biggest stars.

To raise awareness for the promotion, we crafted a playful campaign full of golf puns and fictional small businesses, letting Lee and Louis’ personalities carry the story. Fun, memorable, and impactful, the promotion celebrated small businesses while reinforcing UPS’s commitment to helping them thrive.